Custom signage looks so straightforward at first. Everyone will find your store if you only put a sign out front with your name on it. Though personalized signs serve the utilitarian purpose of directing customers to your location, you need them to accomplish more. You want others to take note of you, be interested in learning more about you, hold you in high esteem, and most of all, keep you in mind.
Poor signage, however, cannot provide results of this calibre.
Too many words on a bespoke sign is a bad indication. Many individuals mistakenly believe that a sign’s ability to convey an organization’s purpose and attract customers is contingent upon the amount of text it contains. Not so.
If your custom signage says too much, not only will consumers be slowed down trying to process what you are trying to convey, they will lose interest before even getting inside. Don’t ramble on and on; get to the point quickly.
Too many visual elements on a sign is another red flag. You may probably imagine the impression your company gives off if its signage seems chaotic and overstuffed. If you have a great eye for design, preserve it for your company and make the bespoke sign simple.
Incorrectly positioned signs are examples of bad signage. Is your sign a modest free-standing aluminium bespoke sign in front of a huge building? Is it because we have an illegally large ARMOUR-WOOD sign over our rather modest storefront? Is your personalized sign concealed from view by plants or other obstacles? If you want to see results from your personalized signage, then you need to put it in a visible location where it will get the most eyeballs possible.
Even if you follow the instructions to prevent a terrible custom sign, you might wind up with an unsightly one. How is this possible? Well…
Those signs are ugly that are constructed of materials that deteriorate quickly in the sun and rain. No one wants their company to have a tired appearance.
Vinyl banners, for instance, work well for short-term promotions like discounts and grand openings. But if you want to permanently attach a vinyl banner to the top of your massive structure, it will endure for some time but ultimately appear a bit wind-beaten. If you’re looking for a long-lasting sign for your home or company, ARMOUR-WOOD or ALUMINUM is the way to go.
Can we not use wooden signs that have been painted by hand? I notice them in front of a number of independently-owned companies. In addition to not being as polished as a professionally made sign, they eventually fade and decay. My family had a bookshop for 34 years, so I know how hard it is to start off, but if you’re serious about making a name for yourself, it’s worth it to have a unique sign made.
Uselessness of colour is another hallmark of ugly signage. Many stores just utilize black and white on their placards. The quality of the text and images will determine how professional and appealing something looks, but adding some colour is never a bad idea. The consequences of excess are felt by everybody.
Choose a colour scheme for your sign that fits your industry yet stands out from the crowd. A number of qualified graphic designers working in the field would gladly lend a hand in developing the ideal sign for your needs.
First and foremost, the quality of a personalized sign is determined by the materials it is made of. Aluminum, ARMOUR-Wood, alumalite, dibond, plastic, and vinyl are just some of the materials often available from sign businesses. This article will point you in the direction of a sign that is suitable for the environment in which it will be placed, both in terms of its appearance and its durability.
When it came to signs, one that was in excellent form was one that was proportional. Yet again, our skilled design staff is here to advise you on the best measurements for your needs.
The best signs use basic yet striking visuals. The only thing missing from your bespoke business sign is your company’s logo. Consult a sign professional design team if you don’t have one.
One of the hallmarks of a well made sign is its strategic use of colour. Let the vibrancy of your brand’s colours do the talking for you.